Sales Associate – Boats

Job Description

Our client has been a family owned and operated for three generations and nearly fifty years. They offer new boat sales under 35’ with outboard or I/O engines. As marine industry stewards, they are committed to educating and providing quality boats and service to the boating community. Their reputation is built on hard work, exceptional customer satisfaction, and maintaining the highest standards of service excellence. As a result, they were named as one of Boating Industries top 10 dealers for 2024.

Mission: Our team of marine professionals is fully committed to a longstanding tradition of providing customers with an enjoyable combination of family fun and boating value. Through a courteous and relaxing atmosphere, we are dedicated to building relationships that exceed customer expectations.

Position Overview

We are seeking a motivated and professional Sales Associate to join an award-winning team. This role offers the opportunity to work with quality new boats, serve customers, and be part of a respected family business that maintains the highest standards in the industry. The ideal candidate will share our passion for boating and commitment to providing an exceptional customer experience with a goal of achieving 100% customer satisfaction.

Key Responsibilities

Sales Process Excellence

• Execute the complete 5-step sales process: meet/greet, qualify, feature/benefit presentation, write-up, and delivery
• Greet all walk-in customers and handle phone inquiries with immediate attention and professionalism, respond to internet leads within 2 hours of receipt
• Identify buyer types (trade, price, payment, or price difference) to effectively work deals
• Work all deals through sales management to ensure maximum profit and customer satisfaction
• Understand of the used boat market for completing comprehensive valuations, and marketing

Customer Relationship Management

• Build lasting relationships throughout the customer’s boating journey
• Maintain comprehensive prospect management system with thorough follow-up until purchase or market exit
• Enter all prospects into lead management system daily with thank-you communications
• Conduct post-delivery follow-up to ensure customer satisfaction, repeat business, and referrals
• Maintain Customer Satisfaction Index (CSI) goals as established by management

Product Knowledge & Operations

• Become an avid boater with in-depth knowledge of the boating industry
• Master new boat product lines, options and understand competitive landscape
• Conduct safe boat demonstrations following Coast Guard guidelines
• Complete delivery inspections, rigging verification, and registration processes

Team Collaboration

• Maintain neat, organized workstation and professional appearance
• Attend all sales meetings and training sessions
• Promote teamwork across all dealership departments
• Assist with showroom displays and promotional materials
• Participate in boat shows and off-site events throughout the year

Required Qualifications

• Previous sales experience, preferably in marine boat sales
• Excellent communication and interpersonal skills
• Strong work ethic and self-motivated approach
• Ability to work flexible hours including weekends and boat show events
• Computer proficiency with CRM and lead management systems
• Valid driver’s license and clean driving record

Desired Qualities

• Genuine passion for boating and the marine lifestyle
• Previous boating experience and knowledge of Chesapeake Bay
• Proven track record of meeting or exceeding sales targets
• Commitment to continuous learning and professional development
• Detail-oriented with strong organizational skills
• Ability to work in fast-paced, seasonal business environment
• Enthusiasm for building long-term customer relationships

What We Offer

• Base salary of $25,000 plus strong commission structure
• Comprehensive benefits package
• Extensive product and sales training
• Access to prime Chesapeake Bay location for demonstrations
• Career advancement opportunities within growing organization

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